A super creative client services lead with a super ‘meh’ name.
I’m an exec-level account lead with 20+ years of global experience differentiating how brands connect, compete, and crack their markets.
My superpower is cultivating longstanding Fortune 500 client relationships by helping brands like Amex, Chase, and Deloitte remain relevant as their categories rapidly shift (Insight: It’s making them be the shifters).
Most recently, as Senior Managing Director of NYC-based creative agency The Mixx, I drove record revenues and double-digit account growth. I leverage my unique blend of creative expertise and strategic account management to lead creative teams and manage complex client portfolios.
(And don’t feel bad for me, my Dad’s name is Bob Smith… true story.)
Some of my work
Deloitte: The CIO Program
Extended Deloitte’s lead in career development with up-and-coming technology executives by developing the CIO Advantage self-guided on-ramp program and brand launch.
Ricoh USA: AOR
Led the 30+ person IAT as this office technology OEM rebranded as a digital solutions provider, contributing to a $100M increase in consulting services sales.
How I got here
The Mixx NYC
Strategic creative + integrated marketing agency, certified B Corp
Senior Managing Director
2022–2024
Managing Director
2019–2022
I was re-recruited to the U.S. to join leadership at this certified-diverse founder-led agency. I headed up client services, managed strategic accounts—including the agency’s first-ever AOR—and guided a team of 25+ across Accounts, Project, and Strategy. After two years of double-digit growth, I achieved record annual revenue while maintaining benchmark net margins. I designed and implemented the roadmap to deliver an integrated offering by transforming the agency digitally and honing the value proposition.
Yellow Express
City-based rush messengers and local moving company
Head of Brand & Marketing
2018–2019
This Australian brand was opening its first U.S. operation, and I was tapped by the owner-CEO to rejoin to run this ambitious start-up’s marketing. I oversaw brand development, strategic positioning, owner-driver recruitment proposition, and the creation of effective lead-generation digital campaigns. I helped design the smartphone app, including a proprietary moving calculator for on-demand pricing. But, after successfully establishing an early presence in Miami, FL and Denver, CO markets, the pandemic’s impact forced us to close.
Frost*collective
Branding, design, and digital creative agency
Group Account Director
2018–2018
Senior Account Director
2016–2017
Life took me back to Australia, where I became a senior account lead at Australia’s premier independent agency. I oversaw a portfolio of accounts, including well-known clients such as Qantas, Macquarie Group, AMP Capital, Origin Energy, and the City of Sydney. I was humbled to earn 2017 Employee of the Year, a recognition granted through peer nominations and backed by management. I worked on the agency’s key account for Quay Quarter, AMP Capital’s AU$2B landmark mixed-use development in Sydney, launching an integrated marketing campaign that secured Deloitte as the anchor tenant.
The Mixx NYC
Account Director
2015–2016
Digital Director
2013–2015
Senior Designer
2010–2013
I realized my true value-add and passion for client service, so I pivoted to become fully client-facing. I took over all project-based accounts, ensuring client satisfaction and agency profitability by skillfully planning, scoping, and directing. Notable projects included heading the global internal communication initiative as GSK Consumer Healthcare and Novartis OTC integrated, touching 21,000 employees across 20 countries, and rebranding global business consultancy Protiviti as a challenger brand to the ‘Big Four’ firms.
Yellow Express
Head of Brand & Marketing
2007–2010
I joined in-house, executing strategic marketing initiatives to enhance brand recognition, drive customer engagement, and achieve organizational goals. I led the brand’s repositioning initiative to capture higher-margin retail clients amid the 2008 financial downturn. This required overhauling the pricing strategy and a successful brand refresh. The result was a 63% increase in retail moving revenue and a highly effective driver recruitment campaign that endures today .